Privacy Policy

1. Responsible body

The responsible body for data collection, data processing and data use in conjunction with the use of our website is LUMAS Art Editions GmbH, Ernst-Reuter-Platz 2, 10587 Berlin, Germany.

2. Collecting personal data

We use your personal data (title, first and last name, postal address, email address, telephone number, and payment information) in compliance with the German Data Protection Act in order to fulfil and process your order and to send messages by email in order, for example, to inform your of the status of orders. We will also store the wording of the contract and will send your order data via email. You can see our T&Cs here at any time.

Your personal data, which you enter during the order, is only used for processing the contract. Some of your data (title, first and last name, address data, telephone number) will be made available to our logistics partners to facilitate delivery of your order. This forwarding is only ever performed in compliance with the strict requirements of the German Data Protection Act. There shall be no further forwarding of your information for purposes other than to fulfil, realise and terminate the contractual relationship between you and us, unless there is some statutory or official order to do so. The same shall apply to personal data you may have provided when contacting us in electronic or printed form.

3. Newsletter

It is possible for you to order a newsletter through our website. When subscribing to our newsletter, your email address will also be saved for our own marketing purposes and for sending the newsletter, until you unsubscribe from the newsletter. You have specifically agreed to the following (“Request newsletter (You can unsubscribe at any time)”). Please note that you can withdraw your agreement at any time with effect for the future by clicking the unsubscribe link in a newsletter at the end of the page. To this end, or if you have any questions about data protection, please contact us by email at info(at)

4. Data security, means of payment, general security information

We take all technical and organisational measures to store your personal data in such a way that it cannot be accessed by third parties. When communicating by email, we cannot guarantee complete data security, so we recommend sending confidential information by post.

In order to offer you the highest possible security, all payment information (e.g. bank details or credit card data) is sent by us exclusively to the payment provider. You have to re-enter these details for every order.

5. Right to information and deletion of your personal data

In accordance with the German Federal Data Protection Act, you are entitled to request information regarding the data stored about you free of charge, and have the right to correct, block or delete this data. To do this, you can contact our customer service team at the email address info(at)

6. Collecting and processing anonymous data

When you access a page, information of a general nature is saved. This includes, inter alia, the type and version of the web browser used, the website from which our site was linked, our websites visited and the date of the visit. All this is information, which does not allow the person to be identified. This anonymous data is only used by LUMAS for statistical purposes. This information is not made available to third parties.

7. Collecting statistical data, use of cookies

We use so-called cookies in order to make your visit to our website even more attractive and to support the use of certain functions. Most of the cookies used on are automatically deleted after your browser session. Other cookies allow us to recognise your computer upon your next visit to our website and to provide you with the best possible service.

As an e-commerce company and in order to offer suitable products and services appropriate to target groups, we work with the retargeting provider Criteo SA, 32 Rue Blanche, 75009 Paris, France. The analysis of your surfing behaviour is entirely anonymised. Paragraph 15 of the German Telemedia Act gives you the right to refuse this so-called tracking. To opt out, please follow the link directly to Criteo: Criteo opt-out. You will also find additional information here about Criteo’s technology.

In order to collect statistical data about the use of our online offer, we use the web analysis service “Crazy Egg” from Crazy Egg Inc., 16220 Ridgeview Lane, La Mirada, CA, 90638, USA, on our website. The visitor information recorded by this technology and so-called “cookies” – text files saved on your computer – are transmitted to the servers of Crazy Egg Inc. in order to collect, analyse and visualise your activities during the visit to our website. By changing the settings in your browser you can refuse any collection or saving of data by Crazy Egg Inc. For instructions on how to do this, visit Crazy Egg at

As part of our online offer, cookies from the affiliate network operator affilinet GmbH, Joseph-Wild-Str. 20, 81829 Munich, Germany, are used in order to facilitate the correct recording of sales and leads. affilinet tracking cookies do not save any personal data, but rather the ID of the transmitting partner and the status number of the marketing material (text link, banner, etc.) which you clicked. After completing a transaction, this enables us to assign the commission payable to the respective partner. If you want to prevent cookies being saved, you can deactivate acceptance of cookies in your browser. Further information about the data protection conditions of “affilinet” can be found here.

To evaluate our website statistically, we use the tracking system Refined Ads from the company Refined Labs GmbH, Residenzstrasse 7, 80333 Munich, Germany. In order to design and structure our website according to people’s need, usage data is collected, aggregated, saved and evaluated as usage profiles, using pseudonyms. Refined Ads cannot assign this data to real persons and this data is definitely not combined with other data sources. In order to refuse and stop your data being saved, use the Refined Ads “opt-out” cookie. Additional information:

This website uses ClickTale, a web analysis service from ClickTale Ltd. ClickTale allows us to analyse your user behaviour on our website, on an anonymised basis, so we can keep on developing and continually improve our user-friendliness. For these purposes, only your user data and your IP address are transmitted to a server belonging to ClickTale and are saved outside Germany. Your IP address serves to assign a location and is immediately deleted again. This data is only passed on by ClickTale if necessary for processing by third parties or if we are required to do so by statutory or official order. In order to reject this use at any time with effect for the future, please visit the Clicktale website.

As described in this paragraph, this website uses retargeting and affiliate marketing. Statistical evaluations of visitor access are performed for this purpose. To this end, various cookies are used. These are text files – saved on your computer – which allow us to analyse the usage of the website. The information generated by the cookie about your use of this Internet offer is saved on the provider’s server. Your IP address is immediately anonymised after processing and before saving. You can, of course, prevent the installation of cookies by making a corresponding setting in your browser software. We must, however, point out that in this case you may not be able to use all the functions of this website to full effect.

This website uses SnapEngage, a live chat service from SnapEngage, LLC ("SnapEngage"). SnapEngage uses so-called “cookies". These are text files – saved on your computer – which allow an analysis of your usage of the website. This generated information (incl. your abbreviated IP address) is transmitted to a server belonging to SnapEngage in the USA and is saved there in order to evaluate your use of the chats and provide us with reports (e.g. about the average length of a chat). SnapEngage may forward this information to third parties if necessary, insofar as this is required by law or where third parties process the data on behalf of SnapEngage. Under no circumstances will SnapEngage ever combine your abbreviated IP address with other SnapEngage data. You can prevent the installation of cookies by changing the settings in your browser software. We must, however, point out that in this case you may not be able to use all the functions of our website to their full extent. By using this website, you agree to the data collected about you being processed by SnapEngage in the manner described above and for the purpose stated above.

To improve the user experience on our Internet sites, we use the software Hotjar (, 3 Lyons Range, 20 Bisazza Street, Sliema SLM 1640, Malta, Europe). With Hotjar we can measure and evaluate the user behaviour (mouse movements, clicks, scroll height, etc.) on our Internet sites. To this end, Hotjar uses cookies on the users’ end devices and can save user data, such as browser information, operation system, time on the site, etc., in an anonymised form. You can prevent this data processing in the settings in your web browser by disabling the use of cookies and deleting cookies already enabled. You can find out more about data processing by Hotjar here.

8. Use of Google Analytics

Our website uses Google Analytics, a web analysis service from Google Inc. (“Google”). Google Analytics uses so-called “cookies". These are text files – saved on your computer – which allow an analysis of your usage of the website. The analysis drawn up by Google provides us with information about website activities and about website and Internet use. Your technical data is evaluated anonymously and only for statistical purposes in order constantly to optimise our website and to make our online offers even more attractive. Your privacy remains protected; the anonymous data cannot result in an individual person being identified. The generated information is typically transmitted to a server belonging to Google in the USA and saved there. Apart from in exceptional cases where Google only anonymises the IP address in the USA, your IP address is directly abbreviated by Google in the member states of the European Union or in other signatory countries to the Agreement on the European Economic Area. The transmitted IP address is not combined with other data by Google. You can prevent the saving of cookies and the processing of data by Google by making the corresponding settings in your browser software. This is the current link for downloading and installing the corresponding browser plugin. We must, however, point out that in this case you may not be able to use all the functions of our website to their full extent.

Apart from the option to install the browser add-on, there is another alternative for preventing the collection of data by Google Analytics. It is particularly interesting for users of mobile devices. To see this alternative, please click on (javascript:gaOptout()). This installs a so-called opt-out cookie, which prevents data tracking on this website. The function remains until the cookie is deleted. When the cookie has been deleted, it is simply a case of calling up the link once more.

For more information about the conditions of use and data protection, please see the following sites:

9. Social Plugins

Our website uses social plugins ("plugins") from the social network, which is operated by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA ("Facebook"). The plugins can be recognised by one of the Facebook logos (white "f" on a blue tile or a “thumbs-up” sign) or are marked with the suffix “Facebook Social Plugin”. Further information about Facebook social plugins can be found here: If you access a page of our website which contains one of these plugins, your browser automatically opens a direct link to the Facebook servers. The content of the plugin is transmitted by Facebook directly to your browser and therefore integrated into the website. We therefore have no influence on the extent of the data collected by Facebook using this plugin, but this is what we do know: By integrating the plugins, Facebook obtains information that you accessed the corresponding page of our website. If you are logged in to Facebook, Facebook can link your visit to your Facebook account. If you interact with the plugins by, for example, using the “Like Button” or leaving a comment, the corresponding information is transmitted from your browser directly to Facebook and saved there. If you are not a Facebook member, it is still possible that Facebook will find out and save your IP address. The purpose and extent of the data collection and the further processing and use of the data by Facebook, as well as your rights in this respect and possible settings in order to protect your privacy, can be seen in Facebook’s data protection information at: If, as a Facebook member, you do not want Facebook to collect data via our website and link it to your Facebook account, you have to log out of Facebook before visiting our website.

Last update: 15.03.2016

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